Strategies

Goals:

We aim to be a role model for employment of people with disabilities at the international level in the field of social responsibility. Therefore, we have chosen to create a world full of hope and love of life by creating employment space and transferring the knowledge of employment and self-sufficiency to all people with disabilities in the world.

Vision:

We want to be:

• The leading brand in Iran in the field of baby and adult hygiene products and household detergents, and one of the top 3 brands in CIS in 5 years.
• A role model for employment of people with disabilities by employing people with disabilities and creating a fair business environment.

Mission:

Production and supply of various quality detergent, cosmetic and hygiene products for children and adults.

Philosophy:

Use of the material benefits and profits generated from the company’s economic activities in the service of social responsibilities.

Uniqueness:

• Appropriate quality of the products
• Employment of disabled human capital

Values:

• Process orientation is our main belief.
• Seeking help and consulting employees to strengthen teamwork.
• We provide growth and employment for people with disabilities.
• We are God’s attorney on divine capital.
• We bring life and hope to our colleagues.

Overall Strategies:

• Increase organizational agility by focusing on supply and financial processes.
• Maintaining the status quo by reducing costs and improving productivity and quality.